Endpaper wall · B-S2
Marbled panels dry at different heights — so do our engagement shapes.
Which engagement shape fits your brief? Six panels below describe how we work — each with a teal spine, unequal height, and a line about what is written down when the work closes.
Six weeks, one category moment.
We begin with a bench read of your existing materials, then run two fold sessions to crease research toward a single defensible line. Stakeholder interviews happen in week two; the signed positioning line lands by week five.
Written down: Positioning line · proof pillars · narrative brief · competitor language map
Eight to ten weeks with legal coordination.
Naming follows a signed positioning line. We run structured workshops, generate variants tied to criteria, stress-test them aloud and in context, and coordinate trademark screening when arranged early.
Written down: Shortlist rationale · spoken tests · semantic notes · handover glossary
Four weeks aligned to an existing or new positioning line.
Voice work uses your real sentences — error messages, onboarding steps, recruitment posts. We draft rules, test them against live copy, revise with your editors, and deliver a bound reference with before-and-after examples.
Written down: Voice guide · before-and-after bank · channel-specific notes
Quarterly rhythm with monthly checkpoints.
Retainers suit teams publishing weekly across channels. We set calendar grammar, headline patterns and approval paths so content stays on-voice when volume rises. Monthly checkpoints review drift before it spreads.
Written down: Editorial charter · calendar grammar · approval map · standing agenda
Three weeks reading what already exists.
An audit is read-only for the first ten days — we annotate site copy, decks, sales notes and support macros without rewriting. Week three delivers a drift report with priority fixes and a recommended sequence for deeper work.
Written down: Drift report · priority fixes · recommended sequence for deeper work
Integrated communications around a named moment.
Launch work ties positioning, voice and channel copy into one coordinated release. Internal alignment documents precede external copy so sales and support speak the same language on day one.
Written down: Launch narrative · internal alignment doc · external copy pack
None of these shapes include media buying, rank promises or dashboard subscriptions. They are editorial and strategic — documents your team inherits. Ask practical questions on Sidenotes or write to [email protected].
Each endpaper panel describes a working rhythm rather than a packaged product. Retainers, sprints and advisory months differ in how often we meet and how much we write between sessions.
Choose a panel that matches how your team already decides — some boards want weekly checkpoints, others prefer a single fold session and a quiet month of marbling tests. We describe deliverables in writing before any engagement letter is signed.
The teal spine on every panel is deliberate — you should scan the wall in one glance during a first visit and know which shape to ask about. Unequal height reflects unequal duration, not unequal care.
Hybrid shapes are common: a positioning study that rolls into a voice system, or an audit that precedes an editorial retainer. We name the combination in the engagement letter so scope does not drift mid-quarter.
Sessions happen on the bench, over video, or at your office in the Tanjong Pagar district when travel is sensible. You always know who attends, what is due that week, and which decisions require your sign-off in writing before work begins.
Endpapers page · studio map